THE MALL FLOATING MARKET PROMOTION

VIDEO DESCRIPTION

 

 

Advertisement campaign at The Mall Bangkapi in Bangkok to promote Thai Floating Markets, which are locally known as talaat nahm (ตลาดน้ำ), i.e. ‘water markets’, where people trade from boats. Two kinds of boats are typically used, i.e. reua jaew and reua tae. These markets are found throughout the country and on the Bangkok canals, such as Talaat Nahm Khwan-Riam, i.e. Khwan-Riam Floating Market, on Khlong Saen Saeb. The floating market most visited  by foreign tourists is Damnoen Saduak in the province Ratchabur. Less touristy are the floating markets of Sai Noi in Nonthaburi; Bang Phli  in Samut Prakan, which besides a floating market is also home to Wat Bang Phli Yai Nai, a temple related to the Legend of the Five Floating Buddha Statues; and those in Samut Songkhram, including the daily talaat nahm ‘amphawaa’, and the talaat nahm ‘thakha’ and talaat nahm ‘bang noi’, which open only a few times per month, on dates determined by the traditional lunar calendar. The  Ayodhaya Floating Market or Talaat Nahm Ayodhaya (ตลาดน้ำอโยธยา) in Ayutthaya is visited by mostly Thai tourists and on a regular basis the organizers put on a cultural show, both on land and in boats, featuring historical events from the Ayutthaya Period, with actors dressed as warriors. Floating markets were promoted during the campaign for the 1971 Visit ASEAN Year, which resulted in the publication of a postage stamp in that year, and are also regularly promoted during certain events or in shopping malls, as seen in this video.